From an idea to a product people pay for
We take SaaS products from the first whiteboard through architecture, build and launch, then keep improving them once real users arrive and start disagreeing with your assumptions.
- Founders with a validated problem and no engineering team
- Companies productising an internal tool they already use
- Businesses replacing a spreadsheet-and-email process with a real product
- Funded teams who need to reach a launch date without wrecking the codebase
What you get
Product discovery
We pin down who it is for, what they do today, and the one job the first version must do better. Then we write down what we are deliberately not building.
Architecture that survives
Tenancy model, data model, auth, background work and the integration boundary. These are the decisions that are expensive to reverse, so we make them slowly and write down why.
Build in two-week slices
Something usable at the end of every increment, on a shared board you can read any day. No six-month reveal.
Security and compliance basics
Role-based access, tenant isolation tested rather than assumed, audit trails, encrypted secrets, and a data-retention answer you can give a customer.
Billing and metering
Plans, trials, upgrades, proration, invoices and usage metering. If there are AI features, cost is metered per tenant from day one.
Launch and iterate
Staged rollout, feature flags, onboarding that works without a call, and a weekly loop of watching what users actually do.
The engagement, step by step
6 stages. Something usable at the end of each one.
- Stage 01
Discovery
Two to three weeks. Users, workflows, constraints, competitors, and a costed plan you own regardless of what you do next.
- Stage 02
Foundation
Environments, CI/CD, auth, tenancy, base data model and the first vertical slice running end to end in production.
- Stage 03
Core build
Increment by increment against the slice we agreed, with a demo and a re-plan every two weeks.
- Stage 04
Hardening
Load and failure testing, backup restore rehearsal, observability, security review and a support runbook.
- Stage 05
Launch
Staged rollout to pilot customers, live monitoring, and a fast-fix rota for the first fortnight.
- Stage 06
Iterate
Usage review, backlog re-ordering, and the boring reliability work that keeps churn low.
What lands in your hands
- 01Multi-tenant application in your cloud account
- 02Infrastructure as code and CI/CD pipeline
- 03Architecture decision records with rejected alternatives
- 04Admin console and support tooling
- 05Billing integration and usage metering
- 06Test suite and a documented restore procedure
- 07Onboarding flows and in-product help
- 08Handover documentation and a runbook
Tools we reach for
SaaS Product Development: common questions
Let's find out whether we are the right fit.
A first call is with an engineer, not a salesperson. Bring the problem; we will tell you honestly what we think.